CASE STUDIES

HOW CANNBE LAUNCHED A SMOKING HOT VIDEO CAMPAIGN FOR SMOKING SHADES

Overview

Sleek, discrete, and cool - Smoking Shades are the world’s first-ever smokable pipe sunglasses. Crafted with premium handmade acetate & wood, and with polarized lenses, they look good, smoke good, and are perfect for the festival, the beach, or a solo session on the back porch.

Goals

Smoking Shades contacted CannBe for a targeted social media campaign to increase its online brand awareness among the cannabis community.

Approach

A CannBe social media influencer produced a 25-second video displaying the Smoking Shades in use. The video was posted on our social media platforms and distributed to a highly-relevant audience of cannabis enthusiasts.

Creatives used

Results

The social media campaign reached a grand total of 13,152,774 users and garnered 2,279,980 as well as engagement of 632,994. The campaign vastly improved Smoking Shades online footprint and brand awareness among lifestyle cannabis users.

CAMPAIGN RESULTS

13,152,774

Reach

2,279,980

Post clicks

632,994

Engagement

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