HOW CANNBE LAUNCHED A SMOKING HOT VIDEO CAMPAIGN FOR SMOKING SHADES
Sleek, discrete, and cool - Smoking Shades are the world’s first-ever smokable pipe sunglasses. Crafted with premium handmade acetate & wood, and with polarized lenses, they look good, smoke good, and are perfect for the festival, the beach, or a solo session on the back porch.
Smoking Shades contacted CannBe for a targeted social media campaign to increase its online brand awareness among the cannabis community.
A CannBe social media influencer produced a 25-second video displaying the Smoking Shades in use. The video was posted on our social media platforms and distributed to a highly-relevant audience of cannabis enthusiasts.
The social media campaign reached a grand total of 13,152,774 users and garnered 2,279,980 as well as engagement of 632,994. The campaign vastly improved Smoking Shades online footprint and brand awareness among lifestyle cannabis users.
Looking to connect your brand to cannabis audiences online? Talk to us.