CASE STUDIES

HOW ROWLL GENERATED $500,000 IN SALES IN 3 MONTHS BY PROMOTING WITH CANNBE

Overview

Rowll is a patented all-in-one grinder and rolling kit, providing cannabis consumers with a safe way to store their herbs while on the go. The Rowll storage tray is uniquely designed, slim, and turns into a funnel for a spill-free rolling experience.

Goals

Rowll approached CannBe for a targeted social media campaign to increase its brand footprint and sales.

Approach

By working together with Rowll, CannBe’s creative team produced a one-minute video highlighting the product’s unique rolling and storage solution,. That video was published and shared across CannBe’s recreational cannabis Facebook pages and quickly went viral, reaching an audience of 6 million Facebook users and garnering a massive 2 million views.

Creatives used

Results

Within 3 months, Rowll’s campaign generated over $500,000 in sales from 150 distributors and resellers. The targeted social media campaign also helped establish the brand as a premium rolling solution for recreational cannabis consumers across the globe.

CAMPAIGN RESULTS

$500,000

In sales

2 million

Brand views

150 B2B

Distributor leads

400%

Increased followers

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