CASE STUDIES

How CannBe Generated Over 260 Business Leads for Green Investment Using Eye-Catching Creatives

Overview

Led by a team of agricultural consultants and accompanied by an accounting and law firm, Green Investment builds cannabis grow operations in California. Every investor in the company enters as a partner and receives a lifetime return on their initial investment. The company welcomes even small investments, making this a perfect choice for everyday people looking to invest in cannabis.

Goals

Green Investment contacted CannBe with the primary goal of generating leads of potential cannabis industry investors. A secondary goal consisted of generating brand awareness for its recently launched crowdfunding service.

Approach

The campaign, launched in January 2020, consisted of social posts created by CannBe’s creative team, as well banner ad placements published through CannBe’s cannabis media assets, including World of Cannabis, Green Valley Nation and International Highlife.

Creatives used

Results

During the 30-day campaign we generated over 200,000 impressions and 265 leads with a click-to-lead rate of 8.8% for Green Investment. The promotional push also generated over 500 social shares, increasing the company’s reach and brand awareness.

CAMPAIGN RESULTS

219,975

Impressions

265

Leads

8,617

Engagement

8.8%

Click-to-lead rate

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